Stop Worrying About Money
My book on how money habits form — and how to change them before the next decision gets harder.
The sense maker in the room
Jacqui Clarke
I help families protect what they have built, prepare the next generation and make the big transitions without chaos.
Based in Sydney, working with family members worldwide.
Where it started
The kitchen table was the boardroom.
I grew up in a family business. Work, money and family life all ran through the same kitchen: suppliers paid, jobs quoted, decisions made over dinner. My parents never sat us down to “teach money”. They simply lived it in front of us.
That is where I learned the thing thirty years of advising has kept confirming: money is never only numerical. It carries expectation, history, duty and fear, and families handle it well when they can talk about it, and badly when they cannot.
Shame has no place in this work. Clarity does.
The sense maker
The specialists each hold a piece. I hold the whole.
In most rooms I am the sense maker: the one who takes tax, law, investments, insurance and the family’s own views, and turns them into a decision the family can actually make.
The families I work with rarely lack advisers. They come because the challenge is no longer just structures or tax. It is children who are not yet ready, competing views across the family, and gaps in protection nobody owns.
I ask what is not being asked. I say the thing everyone is thinking. And I stay until the decision is made and holding.
Clients tell me I am calm, practical and straight-talking. I can hold the hard line when it is needed, and I do so with care.
- 30+ years
- advising significant private families and their enterprises
- Big 4
- including 20 years as Deloitte partner
- Boards
- Extensive Board and Chair experience, Extensive committee experience, Audit and Risk, Remuneration & Investment
- Author, speaker and podcaster
Thirty years of advisory experience
What I bring.
Fellow Chartered Accountant, Chartered Accountants Australia and New ZealandChartered Tax AdviserRegistered Tax AgentGraduate of the Australian Institute of Company DirectorsFellow of the Taxation Institute of AustraliaJustice of the Peace
My publications
I write as Your Personal CFO on Substack, and Making Sense of Wealth on LinkedIn — clear thinking for family heads and founders.
Speaking and events
I speak on family wealth, readiness, and the hard conversations that sit between specialists.